DESIGN SERVICES PROJECT

It all starts with using colors, shapes, textures, forms, open space, images, and organized content, all in a harmonious way.

First impressions are crucial to the success of any organization, and dozens of studies have proved this. A memorable logo is 13% more likely to get consumers attention. In comparison, 71.6% are more likely to get a positive response from consumers, and in a digital age, companies only have seconds before a customer makes up their mind.

A memorable site is equally critical. A recent study found that people developed an opinion of a website in 50 milliseconds. A test was also run and analyzed by Google, which found the margin to be 17 to 50 milliseconds to decide how a webpage made them feel.

All organizations want to believe that a consumer makes decisions on products and services strictly based on merit. Unfortunately, psychologists and retailers agree that this isn’t true. Quality aside, sometimes the flashier product wins the day.

Good design can make or break your organization. People will gravitate toward your product or organization if your designs are clean, modern, and eye-catching. No matter the industry, every company faces a hefty amount of competition.

Creating a successful product or service is all about getting it seen. The great thing about good design, you automatically generate more attention.

Steven Bradley says, “…human beings have an attractiveness bias; we perceive beautiful things as being better, regardless of whether they are better. All else being equal, we prefer beautiful things and believe beautiful things function better. As in nature, the function can follow form…”

Great designs use color, layout, and an intelligent font to connect to consumers in meaningful, emotionally driven ways. Incorporating impactful and memorable connections in a visual display showing your brand is the best way to share with the world who you are and what your brand represents. 

The design should support the principles that created your organization while striving to reach your customers’ hearts creating valuable, sustainable customer relationships by building your brand’s visual identity on the foundation of emotional connection. 

Securing consumer loyalty by connecting through shared values can be accomplished with a great design.

Good design is not only a reason your customers become customers but also why they stay.

Good design is more than just what looks good. Designs need to perform a specific function. A website helps convert visitors into customers because if your website isn’t intuitive, it’s hurting your organization. It doesn’t just entail pretty graphics or typography. It involves a clean user experience design and workflow.

Statistics have shown when people encounter a poorly designed graphic, product, or webpage; they are more likely to move on than keep looking for the information they are trying to locate.

Your brand is your company’s public identity. Ideally, your brand should embody your company’s best and most essential attributes.

Customers can’t get to know your organization if they don’t have the opportunity to experience your brand consistently.

• Easy brand recognition leads to positive associations.
• Consistency provides an advantage over the competition.
• Increased perceived value leads to higher sales.

Increasing your company’s value, boosting sales, and putting your organization in a better financial situation sound hard, but it can all be done through building trust and making a solid first impression to build stronger customer relationships. Good design helps make your organization more successful.

The differentiating factors in your organization can only take you so far. Even if your organization is small today, good design will help elevate its presence, so it is big tomorrow.